Youth in agribusiness forum have made a tremendous journey in adding value to locally produced food. CARL Group’s Chairman Regis Umugiraneza said that they have made an improvement on their processed products from orange sweet potato to help Rwandans boost their nutrition.
The company that is among the factories of youth in agribusiness is made of four members including three girls and one boy who is Umugiraneza.
They add value to orange sweet potato where they produce breads, cakes and biscuits rich in Vitamin A. Umugiraneza was speaking during the ceremony to taste and mark the new boosted breads, cakes and biscuits at the company’s headquarters where various people were invited to give their contribution in tasting and ranking the products.
“We currently have andazi, cheeps, breads, cakes, and biscuits all from potatoes but not in an advanced manner, we did not have enough modern equipment including the processing machines. Today it is the reason why we invited people to come and see our progress, taste and feel the new aroma of our products after we have improved the processing manner. We have modern equipment, we have capacity and for sure we get prepared to put on market tasteful and nutritious food that Rwandans will appreciate,” Umugiraneza said.
Since three years, he said the company was striving to get to the level of having the products that will serve the purpose of consumers.
The way forward
“After this event we are going to do the market research and we want to have a shop before the year ends. We will reach out the super marks, schools, health centers, education development centers so that Rwandans access our products. Our products have specialty of originality as we do not add sugar while processing.” He said.
He said that infrastructures and packaging materials are still the key threats to small factories of food processors.
The company produces between 300 and 600 kg per day while their machines have the production capacity of 2.5 and 3 tons per day. “We will increase the production according to the market expansion,” Umugiraneza noted.
The products are sold at the factories’ location in Kanombe sector, Gasabo district and they will have a shop by January 2019. These products will also be sold countrywide in all provinces and supermarkets.Umugiraneza thanks the business development fund (BDF) that gave him the machines.
Christophe Rutonesha, one of the people who tasted and ranked the CARL group products said that have the aroma of a potato, which makes them differ from other breads, cakes and biscuits o the market.
“I can tell them to keep up the good work by reducing unemployment and boosting nutrition. I encourage other youth to follow these young innovators as they are good role models in bringing changes. What I liked most is that they have invited people to taste and rank their products before they put them on market.” Rutonesha said.
Diana Kareba, BDF Staff in charge of agribusiness and quasi-equity said they have worked for a long time with CARL Group in designing their project. “ It is a pride that today they are at such a good level. We partnered to design the project and we supported them to implement it,” she said.
By Sylvie Ella IMENINEMA, Economics and International studies student at Bryn Mawr College, PA. Geopolitics and anthropology passionate.
Among the objectives taken to develop Rwanda and to attain the Millennial Development Goals (MDG’s), figures the development of an agrarian based economy. The association of young and Rwanda’s development centred minds that CARL Group ltd is, shares the opinion that job specific trainings are one of the most effective ways to increase productivity. It is for that same reason that Carl Group continually invests in training the farmers they work with.
In a country like Rwanda where literacy is unfortunately still a dawning fact, the key to that agrarian economy access resides in knowledge. “An investment in knowledge always pays the best interest” as said Benjamin Franklin. Many Rwandan farmers having not had the chance to have more than a primary school level education, specific trainings about the field and crops they have taken career in would not only increase their agricultural skills but also contribute to their own personal enlightenment and development.
With those goals in mind, CARL Group ltd organized trainings for farmers on January 09th, in Muhanga (Southern Province). These trainings involved 32 farmers from the Cyeza and Shyogwe sectors. The purpose of the training was to link farmers with market opportunities, contribute to their knowledge with professional practices in preparing, planting, and care of their crops in regards to increase in the quantity and quality of their production. Carl Group ltd prepared these trainings while they were planning to bring technology means to add value to sweet potatoes.
“Contract, innovation and marketing” themed entrepreneurship sessions were offered. In effort to train and lead by example, during this training, farmers had the opportunity to visit a model farmer to learn about how to properly conserve their sweet potato harvests.
Aforethought results after the trainings include an improved communication between CARL Group and the farmers, the farmers’ professionalization in work and market provision habits, and the increase in quality and quantity of their production. This will not only ensure the growth of the agricultural and economic sector in Muhanga but also indirectly the other districts of Rwanda. This will also ensure a steadier availability on the market of the sweet potatoes production since these sectors of Cyeza and Shyogwe are among those chosen to specialize in the production of sweet potatoes in the country.
CARL Group ltd continues to consistently follow up with the farmers for ongoing and specific help to those who might be in need.
As statistics have shown, comprehensive training programs install a 24% higher profit margin and a higher productivity on companies and sectors who offer them in comparison to those who do not. Continuing to invest in training and skills advancement, even when there are economic downturns is the smart play. In Rwanda’s case, this approach is guaranteed to provoke a higher, quicker and more affordable result than a mere upgrade of the farming equipment in the country.
Few would dispute the fact that the path to the successful agrarian economy that Rwanda is aspiring of, resides in the young generation that has had the chance to access education like Carl and Ypard, tracing their way back to the fellow Rwandans that haven’t had the same chance to share the knowledge and reduce, and extinguish in the long run, the skills gap along with the education and economic disparities it brings.
Malnutrition literally means “bad nutrition” and technically includes both over and under nutrition. Malnutrition also means a state in which the physical function of an individual is impaired to the point where he or she can no longer maintain adequate bodily performance process such as growth, lactation, physical work and resisting and recovering from diseases.
By Florence Dushime Entrepreneur , Creative Writter and Economic Development Passionate. Accountant and administrative assistant at TractAfric Equipment Rwanda.
The effects of malnutrition on individual can lead to poverty though the latter is also another cause of malnutrition; That said, sweet potatoes are grown as a food crop in most of developing countries like Rwanda and plays a primary role in food security especially in rural areas for both home consumption and to supplement household income by sale. Thanks to Carl Sweet Food. I’ll come back to this later.
According to a study conducted by the Rwandan Ministry of agriculture (Minagri) and the World Food Program(WFP) in the middle of 2016, the rates of chronic malnutrition in Rwanda had fallen significantly in the last 3 year, though it also showed that the rate was still stubbornly high in some rural areas of Rwanda comparing to the urban areas.
The comprehensive food security and vulnerability analysis(CFSVA) which is conducted every 3 years has shown That stunting among children aged under 5 dropped to 36.7 percent in 2015, down from 43 percent at the time of the last analysis in 2012. Stunting, where a child is short for their age, is an indicator of chronic malnutrition and permanently affects brain development and health.
One of the solutions that Rwanda is implementing so far are Kitchen garden and Girinka Program which aims at transforming livelihoods which includes fighting malnutrition in vulnerable families with malnutrition problems. It is very clear that Rwanda is making impressive progress in its fight against food insecurity and undernutrition.
Carl Group Ltd as an agricultural entreprise with Carl Sweet food as one of their departments aims at fulfilling customers ' needs, ensuring their health and a well entertained environment with affordable and reasonable means.
They are one of the most trusted, efficient and innovative nutritious food provider in Rwanda with their Vitamin A bread (VIT-A bread) which is to be launched soon. If you are looking forward to join others in the fight against Malnutrition I recommend you to start thingking about the Vit-A bread, biscuits and pasta made from the Vit-A sweet potatoes.
“Enjoyment of the landscape is a thrill.”
Set into the car free zone in town, This attractive walkway belonging to the new building of Cogebank was designed and built by CARL Green Tech one of the three departments at CARL GROUP Ltd. This landscape with its attractive walkways helps cool and warm the building when necessary.
By Chris Gakire (Founder and CEO of Issue Six Agency) February 17, 2018
The true test of any landscape and walkways is how they look. As I turned onto the car free zone in town, next to where I was going to have lunch on a rainy day, I saw a building. The first things I noticed were cyclamen and astilbe flowers that are circled by a walkway that attracts many people’s attention passing by. My first move was to ask 2 young men and 1 woman that were cleaning the building’s window. I wanted to know what the building was for and who the owner was. I was not surprised by the answer mentioning one of the popular banks in Rwanda, Cogebank. My intention was not really to know the owner. The people behind that tremendously attractive landscape and walkway that give value to the house was my intentions.
By the time I was still thinking about whether I should ask who designed and built the landscape and walkway that were swallowing my lunch time, I heard a treble and confident voice of one guy that was wearing a red T-shirt on which it was written “CARL GROUP Ltd” in Bold and capital black letter with an italic line of words. That was “Carl Green tech”. He was briefing a team of 3 ladies wearing the same t-shirts and other 6 men that were busy digging behind the building.
I introduced myself and as I didn’t have much to say or where to start with the curious questions I decided to let him introduce himself and that was the gentleman I needed for sure. “Call me Regis, the Founder and director of CARL Group ltd”. I and the ladies (Clarisse, Ada and Larissa) are the ones building the walkways and landscape.” He said with his treble voice as he unfolds his arms to shake my hand. I was shocked like how can they be building and yet it looks like the end?
Are you building it or you are already finished with it? I asked.
The answer to this question is what pushed me to write this article.
“Chris we are Up for Innovation and that’s why our ongoing work looks like a finished task to others” He replied smiling as the ladies were nodding their heads.
Nowadays, finding a very huge and beautiful building in Rwanda is no longer a surprise due to the fast development. But who would care if the big buildings and houses that are growing days and nights are there without landscapes with a touch from the most talented passionate innovative minds? I learnt from the CARL Group’s team that this was their very recent project in the Green Tech department and I do not doubt on the success of both the previous projects and the current ones. You will see in the few photos that I was able to take with my phone how the landscape view and walkways supplement the great look of the building.
During the last couple of weeks we worked with two graduate students from Germany. Yasemin and Nicola are experts from Ideas in Motion, which is a German non profit organization that sends volunteers to Rwandan start ups. Their job is to support the allocated entrepreneurs with expertise and an open mind.
Yasemin and Nicola dedicated theirselves to CARL Groups marketing strategy. They concentrated on designing a new website, including new logos for all departments, as well as defining an explicit Corporate Identity. This covers company presentations, product packaging, and brand new business cards.
For both CARL Group and our German volunteers the cooperation was an absolutely precious experience. On the one hand we were able to explore Kigali with Yasemin and Nicola and to show them some of Rwandans important and complex history and culture. On the other hand we learned about essential marketing strategies and website design. After all these weeks of working, talking, working, singing, working, dancing and - once again - working together, we did not only become coworkers but truly good friends.
Today marks the first day of the 19th annual PSF expo at Gikondo expo grounds.
So far, we have had a great day meeting current and potential customers, letting them try our food and see for themselves the great taste of sweet food goods!
Come along and join us for a chance to hear more about us and try our delicious products for yourself.
Robin and Lisa - experts from Ideas in Motion visited our stand today and were thrilled with how tasty our products were!
Wow, It's Amazing!
LetsEndorse, a platform created by technologists and social enthusiastic based in India have written this article about us and our work. LetsEndorse are working towards improving social development through their platform - and we are so very happy to be a part of it!
Thank you so much LetsEndorse.
Please read and share this article to your friends - maybe it can help many people.
We are very excited that our COO Larissa Uwase has been announced as one of WEFAfrica 2016's Top 5 Women Innovators, Rwanda! We are proud to be part of our economic transformation, and are ready to take action as part of the fourth industrial revolution of young entrepreneurs.
Meet Africas's top women innovators in the clip below:
Today, Clara got the chance to share her thoughts and wisdom on youth entrepreneurship on the panel of the YouthConnekt event!