During the last couple of weeks we worked with two graduate students from Germany. Yasemin and Nicola are experts from Ideas in Motion, which is a German non profit organization that sends volunteers to Rwandan start ups. Their job is to support the allocated entrepreneurs with expertise and an open mind.
Yasemin and Nicola dedicated theirselves to CARL Groups marketing strategy. They concentrated on designing a new website, including new logos for all departments, as well as defining an explicit Corporate Identity. This covers company presentations, product packaging, and brand new business cards.
For both CARL Group and our German volunteers the cooperation was an absolutely precious experience. On the one hand we were able to explore Kigali with Yasemin and Nicola and to show them some of Rwandans important and complex history and culture. On the other hand we learned about essential marketing strategies and website design. After all these weeks of working, talking, working, singing, working, dancing and - once again - working together, we did not only become coworkers but truly good friends.